DWA is an advertising agency that delivers data-driven media and marketing services to many of the world’s leading technology companies.
“The big gain is we’re improving overall company results with NetSuite because we can take a more strategic approach to the business, instead of just data capture and processing.”
As DWA itself grew across eight offices in the U.S., U.K., Germany, Australia, Singapore, China and India, six instances of Sage 50, and a QuickBooks application used in the U.S., meant laborious consolidation of global financials and limited visibility into key metrics.
NetSuite OneWorld was the ideal solution for DWA to streamline global financial consolidation across seven subsidiaries while enabling transactions in the currencies of more than a dozen countries. Live in August 2014, NetSuite OneWorld puts real-time data at the fingertips of decision makers and improves transparency and data consistency across the global business with a single system of record.
By eliminating manual work, NetSuite OneWorld has liberated the finance team to focus on value-added strategic analytics to help guide the business. Less manual data inputs have reduced error rates by 50%, while overall monthly consolidation and reporting has been reduced from about 14 to eight days. With faster and more comprehensive global visibility, DWA is making more informed business decisions that drive profitability.
With revenue up 36% in its year on NetSuite, DWA has transformed itself into a more agile, growth-oriented agency that can focus more resources on serving such technology clients as Cisco, Rackspace, Box, Lenovo and Citrix. Integrating NetSuite with third-party CRM and marketing applications through a Celigo connector, DWA operates on a modern, future-proof cloud platform,—a distinct advantage in a highly competitive market.